My journey through the UX study of Eat24 was a comprehensive exploration aimed at understanding user experiences and improving the app's functionality. Their approach wasn't just about identifying problems; it was about comprehending user behavior, their expectations, and their frustrations.

By approaching unsuspecting civilians for usability tests, they were able to uncover significant insights. The users, influenced by a "Yelp-like" mental model, faced confusion while navigating Eat24.

Their innovative approach included using UX tools like affinity maps and 2x2 diagrams to pinpoint pain points, all while humanizing the process by creating personas and scenarios. The identification of specific issues—such as users' confusion with search result order, dissatisfaction with the sorting bar, and the desire for prominent reviews—reflected a deep understanding of user needs.